I agree with everything you said, but there’s one additional nuance: what may be best for the user, may not be what’s best for the business. I’d say that if th

I agree with everything you said, but there’s one additional nuance: what may be best for the user, may not be what’s best for the business. I’d say that if there’s a general trend over the past decade, it’s that search results haven’t necessarily lead to a better user experience, but Google did a lot of fighting with spam sites, in addition to more ads / integrations with their wider ecosystem. All this makes for a lot of quality hits in the whole experience, and I totally understand the frustration of people who depend upon their rankings. I don’t think there’s a solution, though, as Google needs to keep evolving, especially to fight SEO spam that tries to game their algorithms.