Patrick Barwise, a London School of Business professor of management and marketing, tut-tuts that while Godin's writing is "very readable with lots of examples,

Patrick Barwise, a London School of Business professor of management and marketing, tut-tuts that while Godin's writing is "very readable with lots of examples, it's not grounded in research. His arguments are oversimplified and overstated." Sounds lot like academic marketing aswell. It's not that rare that highly regarded authors suggest different views or even complitely contradict views and solutions to same problems. Its not like actual science, you know.