Branding is a lot like software development in this respect. You can go cut-rate and get something that fits the requirements, nothing more. What you end up mis

Branding is a lot like software development in this respect. You can go cut-rate and get something that fits the requirements, nothing more. What you end up missing is insight into aspects of the project you might not have considered, optimizations that, while not strictly necessary, can greatly improve the user experience, and the attention to scalability and future iteration you only get with a longer-term business relationship.