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I love how they use the word "perform" to talk about how sites rank or place in search results. It's not about them finding better results, it's about the resu
by unwind 4y ago
I love how they use the word "perform" to talk about how sites rank or place in search results.
It's not about them finding better results, it's about the results themselves "performing" variously well in the search. It feels so backwards, and feeds into the sad idea that all of the content is just there for Google to bring in front of ad viewers. :/
The next time I lose something around the house, and my fiancée ironizes about how bad I am at searching, I'm going to blame the search performance of the missing thing, instead.
- epolanski 4y agoGoogle is no longer in the business of finding but ranking websites.
- aleksiy123 4y agoI feel like this is just because they are directly addressing the webmaster who think in terms of SEO and relative rankings. On the individual level they are trying to "perform". To take your example for the seller of a specific brand of product you couldn't find. It might be a problem with their location or branding. In that case it seems like it makes sense? You are the search algorithm they are trying to game.