4 ms·

Are there successful examples of ".. sales from sources other than Google", or ones where majority is not via GS (google search)? Short of good examples, this

Are there successful examples of ".. sales from sources other than Google", or ones where majority is not via GS (google search)? Short of good examples, this tough love comes of misplaced. GS is THE dominant search engine. They WANT to be in that spot. It sounds strange to me, that google put themselves in such spot, and project that no one should have obligation towards them.

Barrin92 4y ago
a lot of small ecommerce companies use social media these days. I talked to a guy running a men's grooming product company recently and they almost exclusively use TikTok/Youtube/instagram and have put a lot of emphasis on having a community around it and relying on word of mouth rather than buying ads on google or Facebook or relying on search.
- jeromegv 4y ago
  There are tons of strategies, that is one of them. Many people use it. Doesn't mean this is the right one for everyone. This comes with risk too. You are at the mercy of the tiktok/YT/IG algo instead of the Google algo. There's lots of work that goes into making content that is engaging and liked on social media. Having your community is not enough because even if you have 20K followers, if your content is not engaging, people won't see it in their feed. As for relying strictly on word of mouth? Sure, but that's likely a minority of brands. Most people need the distribution from one of the big tech co.
albertgoeswoof 4y ago
Here's some examples that we use: - Instagram Posts + Stories - Weekly Email to Mailing List subscribers - Subscription for Free Delivery/Benefits (like Amazon Prime) There are a lot of people that come direct as well or through Google searches for our brand name, especially repeat customers (about 70% of our customers have ordered before). These people can be word of mouth, ads we take out in other publications, non-sponsored blog posts from others etc.
- spockz 4y ago
  How do you make the distinction, if at all, between people using the search bar to find your site again (or after hearing about from someone else) vs people landing on the site because they found a product on Google?
altdataseller 4y ago
Yes, it’s called word of mouth. It’s not common of course but reserved for those extremely special products.

Barrin92 4y ago

a lot of small ecommerce companies use social media these days. I talked to a guy running a men's grooming product company recently and they almost exclusively use TikTok/Youtube/instagram and have put a lot of emphasis on having a community around it and relying on word of mouth rather than buying ads on google or Facebook or relying on search.

jeromegv 4y ago
There are tons of strategies, that is one of them. Many people use it. Doesn't mean this is the right one for everyone. This comes with risk too. You are at the mercy of the tiktok/YT/IG algo instead of the Google algo. There's lots of work that goes into making content that is engaging and liked on social media. Having your community is not enough because even if you have 20K followers, if your content is not engaging, people won't see it in their feed. As for relying strictly on word of mouth? Sure, but that's likely a minority of brands. Most people need the distribution from one of the big tech co.

albertgoeswoof 4y ago

Here's some examples that we use: - Instagram Posts + Stories - Weekly Email to Mailing List subscribers - Subscription for Free Delivery/Benefits (like Amazon Prime) There are a lot of people that come direct as well or through Google searches for our brand name, especially repeat customers (about 70% of our customers have ordered before). These people can be word of mouth, ads we take out in other publications, non-sponsored blog posts from others etc.

spockz 4y ago
How do you make the distinction, if at all, between people using the search bar to find your site again (or after hearing about from someone else) vs people landing on the site because they found a product on Google?

altdataseller 4y ago

Yes, it’s called word of mouth. It’s not common of course but reserved for those extremely special products.