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If you are marketing to the right audience, then ignore the fuzz. In my experience, most solutions aren't marketing to the correct audience. In the Quality Eng
by avensec 4y ago
If you are marketing to the right audience, then ignore the fuzz. In my experience, most solutions aren't marketing to the correct audience.
In the Quality Engineering/SDET realm, I get dozens of emails a week for low/no-code solutions around test automation. I get at least one or two calls a day from someone pitching their solutions. I don't care about their no-code RPA solution because I've got fantastic engineers writing actual code.
If they knew their market, they would target the finance users, the ERP systems, the SFDC and SAP engineers, or the manufacturing bridge groups. Places where they could actually get a sale from individuals who want to bridge the technical-automation gap.