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I have to disagree with that. I'd wager that even if with a hypothetical perfect GDPR, you'd still have the major advertisers fighting it tooth and nail. Becau
by ckastner 4y ago
I have to disagree with that. I'd wager that even if with a hypothetical perfect GDPR, you'd still have the major advertisers fighting it tooth and nail.
Because when "you're the not the customer, you're the product" applies, then the GDPR does effectively undermine the business model. Targeted advertising appears to be immensely profitable; raising boundaries on how you process subject's data, and how/to what extent you profile them, cuts into those profits.
The GDPR recognized the protection of PII as a fundamental right. The way I read the argument I quoted, the problem is not that e.g. Facebook would like to comply with the GDPR but cannot do so for e.g. imprecise implementation details. The problem is the GDPR significantly impairs Facebook's ability to generate revenue. And to that end, it appears that Facebook is indeed "openly ignoring" the GDPR to some extent, at least from what I recall from the ongoing complaints by NOYB and others.
[To clarify, I don't disagree with your particular argument; on the contrary, the flaws you pointed out are evident. I just don't think that is was the argument being made here.]