Also, if you get posted on TechCrunch, Slashdot, etc. you're likely to get written up on tens to hundreds of sites that just copy their content and likely to in

Also, if you get posted on TechCrunch, Slashdot, etc. you're likely to get written up on tens to hundreds of sites that just copy their content and likely to inspire many more sites (especially international) to write up reviews of your product. After being posted, if you search for your product name you are likely to see lots of results. (People will pay for this.)