This is a known business idea right? Offer a watered down version of something that is cool but also uncertain, with the reassurance of a brand name so you know

This is a known business idea right? Offer a watered down version of something that is cool but also uncertain, with the reassurance of a brand name so you know you’ll at least not regret it. Like Starbucks. “No one ever got fired for buying IBM/Microsoft/<insert here>” Loss avoidance at its finest.