> Enjoying a film (or anything) doesn't mean it's great If lots of people enjoy seeing not great films they apparently prefer enjoying themselves over seeing g

> Enjoying a film (or anything) doesn't mean it's great If lots of people enjoy seeing not great films they apparently prefer enjoying themselves over seeing great films. If so, one could argue there’s nothing wrong with suggesting people what they want. On the other hand, if you replace ‘film’ by ‘nicotine’ or ‘opium’, many in society think it’s wrong to give people what they want, and that, instead, society should discourage their use, and aim to have its citizens use less of those. Similarly, some people (e.g. some variants of socialist movements) will argue that society should strive to make its citizens enjoy those better films, food, music, etc.