Being from a recognizable brand and available at Staples/Bestbuy/Walmart are big things. Sometimes people who are deep into things forget about that. You've d

Being from a recognizable brand and available at Staples/Bestbuy/Walmart are big things. Sometimes people who are deep into things forget about that. You've done 100s of hours of research. You've chosen X Y and Z for reasons. You've built this and that, tried some of those. Most people's keyboard choice is about 3 minutes in the aisle. Done.