Just judging by the data for April 2022 here, it looks pretty darn popular still. And younger people (the demographic of "the cool kids") are still its primary

Just judging by the data for April 2022 here, it looks pretty darn popular still. And younger people (the demographic of "the cool kids") are still its primary users: "Monthly Active Users – TikTok officially has over 1 billion monthly active users. For reference – active users of other social platforms: Facebook – 2.9B, YouTube – 2.2B, Instagram – 1.4B, TikTok – 1.0B, Snapchat – 500M, Pinterest – 480M, Twitter – 397M." "As we mentioned, we estimate that TikTok has about 80 million monthly active users in the United States. 60% are female, 40% are male. 60% are between the ages of 16-24. 26% are between the ages 25-44. 80% are between the ages 16-34. This data comes straight from TikTok." "Engagement – it’s hard to quantify this. But the engagement on TikTok is incredible. Case in point: Jennifer Lopez recently posted the same video on Twitter and TikTok. She has 45 million followers on Twitter and 5 million followers on TikTok. The video on Twitter got 2 million views (off 45 million followers). The video on TikTok got 71 million views (off 5 million followers)." "TikTok screen time per user is crushing its competitors – it’s currently at 26 hours per month." https://wallaroomedia.com/blog/social-media/tiktok-statistics/ https://wallaroomedia.com/blog/social-media/tiktok-statistic... If it seems like it dropped at all, it may have dropped a bit (as well as other social media apps) as people are going out and interacting more in person than when the pandemic started a couple of years ago. All social media apps likely got a big boost in traffic in 2020 from people not being able to interact with their friends in person. Where are these people going if they're leaving TikTok? As far as I know there isn't any other alternative besides TikTok that has any traction yet. And I highly doubt they're coming back to Facebook, Instagram, or Twitter anytime soon.