It's a hard equation to solve for, there are so many contributors: - There are lots of good things on Prime video, and it's convenient that it's bundled in.

It's a hard equation to solve for, there are so many contributors: - There are lots of good things on Prime video, and it's convenient that it's bundled in. - But: Many times when I want to watch, I'm not ready to invest in a rental, but it can be hard to find things to watch that aren't an upsell. - The music service (is that still a thing) was so bad when I first tried it I've never gone back. - The bad music kind of poisoned me on Alexa (a primary use for me is music). - There's a huge selection of things I need on Amazon, and can get exactly what I need (rather than something vaguely close like local stores). - But: I always worry if things are counterfit, and the ease often leads me to buying stuff I don't need, so it can be a huge negative value there. - But *2: They really have this shopping for stuff thing down.