While I don't disagree about the quality of LoveFilm, I think it's misleading to call them a copycat just because they're operating in the same space. LoveFilm

While I don't disagree about the quality of LoveFilm, I think it's misleading to call them a copycat just because they're operating in the same space. LoveFilm have done a fair amount of innovation (partially because the operational side of the DVD rental business in the UK has different requirements).