Of course you can, but not everybody wants to. Right now my desk is littered with ESP32 modules, small breadboards and random electronics related to a few proj

Of course you can, but not everybody wants to. Right now my desk is littered with ESP32 modules, small breadboards and random electronics related to a few projects I am working on. I could build a keyboard nearly from scratch - I have a CNC machine I could carve a case on, Atmel chips that I could use to make a USB interface, etc. But I don't have the interest in building or modding a keyboard, I just want to buy something that works so I can concentrate on other things. IMO Logitech is better than average at market research and product targeting. My guess is they will sell hundreds of thousands of these easily, probably just not to the mechanical keyboard hacker market.