3 ms·
If that were true then they wouldn't collect it. It doesn't mean it's effective, but it's still clearly profitable.
by nerdponx 4y ago
If that were true then they wouldn't collect it.
It doesn't mean it's effective, but it's still clearly profitable.
- astrange 4y agoI said “very profitable”. “Surveillance capitalism” earns nothing compared to how much cash Apple makes, but there isn’t a field of studying “cell phone capitalism”.
- llamaimperative 4y agoThere’s plenty of study of the practice of one entity selling a good or service to another entity. You might call it “economics” or “business.” “Surveillance capitalism” is interesting/unique because not all of the relevant parties in the exchange (users, platforms, advertisers) actually understand their role in the exchange.
- mkr-hn 4y agoGoogle started out collecting it with no idea what to do with it. User data was a waste product like gasoline was before someone invented a mass market car. Google figured out they could buy the then-leader in targeted advertising and apply their data to it when the tech market turned and investors suddenly started asking about business models.