In the title, "gaming" is lowercased meaning it isn't part of the company title or a division. Most likely, it was included as shorthand for "you know, that ga

In the title, "gaming" is lowercased meaning it isn't part of the company title or a division. Most likely, it was included as shorthand for "you know, that gaming company that makes Madden". Mergers/acquisitions are used rather interchangeably, so I wouldn't read too much in to what the article says.