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>Also, marketing drove Altera and Xilinx. Don't get any ideas that these were silicon valley engineer led start ups. It was a marketing game, you see that in th
by Dracophoenix 4y ago
>Also, marketing drove Altera and Xilinx. Don't get any ideas that these were silicon valley engineer led start ups. It was a marketing game, you see that in their leadership and I'd argue you saw it in their share price growth too.
If you think either one is past it's prime, what companies would you recommend for FPGA designs? Lattice?
- RF_Savage 4y agoWhat other players there even are? Lattice is the third and Microchip is likely the fourth. After that theres Gowin, Anlogic and maybe Renesas?
- SilverBirch 4y agoI think it's a complete dead zone. It's a small niche between CPUS and ASIC and companies like Google, Tesla, Amazon have reached the scale where they can hop straight to ASIC for any real volume. Their economics are different - they're thinking about total cost of ownership which sucks for high static power FPGAs. The only hope is some powerful low-barrier to entry programming model, but that's a long-shot. Sure, there'll be some revenue from prototypes, from standards settling, but really it's not a sustained volume, it's cyclical.