Want. Need. But first, I must get a window. Apple's marketing style has been pretty consistent for a long time, and it is funny how their selling strategy is a

Want. Need. But first, I must get a window. Apple's marketing style has been pretty consistent for a long time, and it is funny how their selling strategy is always an attempt to put prospective customers in sheer, speechless awe. This stands in contrast to the tried and true simple marketing strategy, such as "Our soap gets you clean."