I agree with Marco: currently our only way to watch TV is with an AppleTV and it's been pretty great. It could be improved but it's much better than when we had

I agree with Marco: currently our only way to watch TV is with an AppleTV and it's been pretty great. It could be improved but it's much better than when we had cable, and I don't think Apple would allow being mixed with the cable experience. Plus, that means giving away a lot of control and revenue. But if a TV set is in the works, I have a hard time imagining something different than a nice display (like a big Thunderbolt display) running the AppleTV software. And that seems that starting to make TVs, and thus competing in a highly-competitive, low-margin market just for that would be a huge investment for something they almost already have… (though I'd love to be able to remove the TV remote altogether, which I use just for on/off and volume) That's probably why I'm not a high-level employee at Apple because I'm stuck trying to figure out what they're working on (if these rumors are true)… One thing though is that I feel Apple is going to have something very powerful with AirPlay and AirPlay mirroring. It's going to be very powerful because that could allow them to gain a significant foothold in gaming in the living-room. (NB: AirPlay mirroring allows an app running on an iOS device (iPad 2 or iPhone 4S) to use a TV connected to an AppleTV as a secondary display. Some games have started to take advantage of this)