The author lost me with their mention of 'achievement loss' ... how can you lose something that you haven't 'achieved'? Consider that the primary goal of marke

The author lost me with their mention of 'achievement loss' ... how can you lose something that you haven't 'achieved'? Consider that the primary goal of marketing is to create the perception of a need/want on the part of the target segment. I would be more interested in seeing a survey on what students have actually learned and done over the past two years (both inside and outside the standard curriculum) instead of this pervasive whining by the educational industry.