It isn’t that strange in Europe, or even parts of America. When funding is buzzword driven, everyone adjacent or even not so adjacent try to spin themselves int

It isn’t that strange in Europe, or even parts of America. When funding is buzzword driven, everyone adjacent or even not so adjacent try to spin themselves into the latest fad. I have seen physics professors turn into data scientists overnight. At least in their grant submission. If they are successful, they start looking for grad students to play the role. Fake it and have your students make it.