4 ms·

How to increase revenue 46% by changing one character

• WalterGR 4y ago
  > However, as Paul discovered when he stopped pricing exclusively in Euros (€) and started pricing North American customers in USD ($), even this very simple change can be incredibly profitable.
  • the88doctor 4y ago
    In his case it was a lot more than 46%
• mtmail 4y ago
  Litmus copyright says founded 2005, they moved the business from London, UK to Cambridge, MA, USA in 2009. I went back to screenshots from 2010 and even then they already used USD https://web.archive.org/web/20101002224250/https://www.litmus.com/pricing/ https://web.archive.org/web/20101002224250/https://www.litmu... So we're talking about a tip from about 15 years. > as Paul discovered when he stopped pricing exclusively in Euros (€) Why would a UK company charge in Euro? Is there a secondary source for the quote? > Paul’s 500% increase in revenue is definitely above average 4-5x in conversation, that's not necessarily the same as revenue