I don't understand the US stock market, re: Beyond Meat. It's a fucking recipe. Where I live in Ireland there a dozen different fake-meat brands, and they're ev

I don't understand the US stock market, re: Beyond Meat. It's a fucking recipe. Where I live in Ireland there a dozen different fake-meat brands, and they're even getting competition from supermarket "own brand" products (burgers, sausages etc). Don't get me wrong, beyond meat isn't a bad product, but how the hell is a recipe and a few business deals worth IPO and wild speculation? What do they have beyond, uh, fake meat recipe?