I guess I am interpreting things differently. On learning that the "+" button is now used as the camera shutter button and that a number of people where having

I guess I am interpreting things differently. On learning that the "+" button is now used as the camera shutter button and that a number of people where having trouble with it I decided to run a little experiment. I gave the phone to about a dozen people and, after explaining that they could press "+" to take a shot, asked them to do so. I did not suggest an orientation and went out of my way to not telegraph how they had to hold the phone. Every single person placed the "+" button on the upper-right. And, every single one of those shots would display upside-down if you emailed it to someone right from the phone (and if viewed through other means). My thinking is that the device is intelligent enough to know the orientation. There is no reason whatsoever for the image to be stored upside-down. OK, there's one reason: That's what the user wants. That unusual case ought to be covered with a suitable option. Otherwise the phone should always use the available sensors to store the image using the correct orientation. Furthermore, and perhaps more fundamental than anything else: Why don't they allow the user to define where "up" is for each orientation. There really is no reason whatsoever to have a "mothership" impose this upon all users. This holds particularly true if you believe in that EXIF will save the world. If we take that as the truth, then let me define "up" as I wish and life is good. The reason this came to the surface is that we were studying the design of an accessory where it would be desirable to have "up" be landscape with the "+" button on the upper-right. The fact that images end-up upside-down is making things a little less than ideal.