I think it's often a poor focus for founders, until you have a real leadrship team in place and naturally have distributed responsibility. Companies dealing wit

I think it's often a poor focus for founders, until you have a real leadrship team in place and naturally have distributed responsibility. Companies dealing with startups are assuming some risks and should be aware of that. There are more highly probably events (going out of business for example) that your time is better spent mitigating. So my opinion is don't worry about it if you're a 1 person or small operation, just accept that there is a risk, and be honest with customers if it ever comes up.