Duchamp's readymades also come to mind, as an earlier example asking the what is art question. And those really were highlighting the 'looking at looking' ment

Duchamp's readymades also come to mind, as an earlier example asking the what is art question. And those really were highlighting the 'looking at looking' mentioned in this piece. Either it's worthless, or it's branding, or it's about having a chance to see what this artist has seen. In art markets, the answer is branding... And that sort of thing - as both Duchamp and nfts have shown us - is pretty independent of the quality of the art itself.