There’s another issue at play here: competition for time. There are competitors, that’s a given. People subscribe to multiple services because one does not hav

There’s another issue at play here: competition for time. There are competitors, that’s a given. People subscribe to multiple services because one does not have all the content. That’s a given. Therefore Netflix is competing for the time that viewers actually spend watching it, vs watching other services they pay for. If they end up watching less Netflix than, say, Disney+, guess which one they’ll cut if there’s a cost of living crisis? In this market, I believe the best strategy is a small amount of high quality content. Disney+ is probably the best balance of this, and Apple TV+ is probably not a bad bet either, considering it’s also the cheapest service.