>"Just like News feed started out as friends content only but eventually expanded to included more content that is now critical to everyday engagement..." Aged

>"Just like News feed started out as friends content only but eventually expanded to included more content that is now critical to everyday engagement..." Aged like milk, and not only in the context of the 2016 election. Friends' generated content was the main reason why I started using Facebook back in '08. Content that showed up on my newsfeed not created directly by friends triggered my - and perhaps many other folks' - leaving the platform.