It’s funny how anything elective or cosmetic is like that. To be clear, infertility is a serious medical condition, and I’m not making light of it. The distinct

It’s funny how anything elective or cosmetic is like that. To be clear, infertility is a serious medical condition, and I’m not making light of it. The distinction I’m making is an economic one. When patients have more choice as to whether to even be a patient, you see much, much more consumer-friendly openness about pricing. So it is possible. Fertility treatment is a great example. So is elective eye surgery. These areas of healthcare are very different from the “sign your life away now and we’ll send you the bill later” standard of most healthcare.