It feels like the thrust here was to merge the concept of “community engagement” with “messaging”. Public conversations vs private conversations. The challeng

It feels like the thrust here was to merge the concept of “community engagement” with “messaging”. Public conversations vs private conversations. The challenge I see is that users don’t want to mix the two - I imagine a version of “newsfeed meets google reader” (aka twitter) being very different from “messages to macys or my friends”. The incentive he’s creating for people to move to messenger seems to be “combine everything” vs “focus”, which ultimately failed. Instead it was instagram that propelled that to the detriment of messenger.