If I'm in Texas and my personal effort to conserve energy will have no noticeable effect on the overall problem, then my personal incentive is to go ahead and b

If I'm in Texas and my personal effort to conserve energy will have no noticeable effect on the overall problem, then my personal incentive is to go ahead and be comfortable. That doesn't mean the overall problem doesn't exist. This is a public goods problem and the only way to fix it is for the government or utilities to impose a change to the incentive structure, e.g. by charging more when they need people to conserve.