I laughed at this fragment: "Making the berries more affordable was “the whole purpose” of expanding operations and focusing on efficiencies, Oishii co-founder

I laughed at this fragment: "Making the berries more affordable was “the whole purpose” of expanding operations and focusing on efficiencies, Oishii co-founder and CEO Hiroki Koga said." More affordable? Rather "less expensive". Affordable they are not.