Excuse me? Not to say that creativity is unimportant, but to say that it trumps expertise is going very far, even if it is the zeitgeist. Without a thorough und

Excuse me? Not to say that creativity is unimportant, but to say that it trumps expertise is going very far, even if it is the zeitgeist. Without a thorough understanding of the world around us, aka expertise, creativity is not worth much. General aptitude is great, but experts lead the way to true innovation. Creativity is a commodity: we all have it to some, usually sufficient, degree.