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You can't cloak, which means serving different content. https://developers.google.com/search/docs/advanced/guidelines/cloaking https://developers.google.com/se

• metadat 4y ago
  In this case, isn't what Wapo does against the rules? Why the exception?
  • jzl 4y ago
    If you pay to get through the paywall, you get what is shown in the search results.