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The public benefit is that if you see a person's name or likeness used to promote a product, the public knows that the person (or their estate) consented to the
by bdowling 4y ago
The public benefit is that if you see a person's name or likeness used to promote a product, the public knows that the person (or their estate) consented to the use. Without publicity rights, anyone could use anyone else's name or likeness to sell anything.
- hanoz 4y agoYou appear to be still describing the estate's benefit, not the public's.
- hilbert42 4y ago"...anyone could use anyone else's name or likeness to sell anything." So what, why does it matter as long as the person is dead and there's no deception or pretense that they are directly associated with or are related to the said famous person? Essentially, the situation exists now, every newborn John Brown has appropriated the name of someone who's already died (and as we know at least one person with that name is already famous). BTW, Einstein isn't that an uncommon name, I've even met a person with that name who wasn't related to the physicist.
- deleted 4y ago[deleted]