I think its also good to note that a lot of the other automakers were previously very conservative about their marketing claims and were getting more aggressive

I think its also good to note that a lot of the other automakers were previously very conservative about their marketing claims and were getting more aggressive in response to Tesla's overtly aggressive claims. I'm sure a lot of execs/boards were a bit envious of the Tesla PE multiple that Tesla was getting based on the overly aggressive marketing claims.