The way I see it, they're mostly in different markets -- or rather, Intel is in more markets. Apple makes processors for their own vertical lines of computing

The way I see it, they're mostly in different markets -- or rather, Intel is in more markets. Apple makes processors for their own vertical lines of computing devices. Intel makes processors for an entire market of computing devices with diverse OEMs. Currently, I cannot buy an Apple M processor and slap it into a variety of needs-based form factors (server, desktop tower, embedded, etc). And even if I could, Linux and Windows still aren't usable on it.