First off that will only happen in countries where the marketing negatives of not using recycled bottles impact sales (note that is not a lot of countries). Se

First off that will only happen in countries where the marketing negatives of not using recycled bottles impact sales (note that is not a lot of countries). Second, recycled bottles are not made 100% from recycled plastic. You can tell that claim is misleading because if they were made 100% from recycled plastic they would be near opaque and dark grey rather than the pristine transparency that customers expect. Plastic recycling has a colour/type separation problem. Third unlike glass or aluminium, plastic becomes brittle after a few recycling cycles, so even in a perfect circular economy you would still have to introduce 'new' plastic into these batches. Yes Coca-Cola, Pepsico, Unilever, Nestle, etc. may claim to use recycled plastic but they are not using recycled plastic exclusively and they never will be able, plastic recycling is and always has been a marketing exercise to externalize the cost of plastic from Industry to consumers.