This seems like a pretty clever promotion. Worst case, it's not that expensive and there's no real risk. (Well, unlikely worst case: influential people get thes

This seems like a pretty clever promotion. Worst case, it's not that expensive and there's no real risk. (Well, unlikely worst case: influential people get these phones, hate them, and tell everyone not to buy them. But Microsoft's data shows that when people try WinPhone they generally like them, so they can afford to take that risk.) Best case: some actual influencers take them up on their offer and generate lots of influence about how great these phones are. And even if very little of that happens, early adopters (i.e. people who've heard of Klout in the first place) are likely to hear about the promotion, and generating even a little buzz among early adopters is a good thing for them. And for Klout, having sign up and climb leaderboard = might get free stuff can only be a good thing.