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This is either desperation, great biz dev work from Klout or a smart way to get influential people to use Windows Phone. I think the reason it's New York only
by brackin 15y ago
This is either desperation, great biz dev work from Klout or a smart way to get influential people to use Windows Phone.
I think the reason it's New York only could be that they want to target as many New York influencers as possible, then treat to them a concert. If they can get lots of influential people on Windows Phone it could spread in one of the largest US markets.
The question is does Klout equal influence and am I over analysing their intentions?
- wanorris 15y agoThis seems like a pretty clever promotion. Worst case, it's not that expensive and there's no real risk. (Well, unlikely worst case: influential people get these phones, hate them, and tell everyone not to buy them. But Microsoft's data shows that when people try WinPhone they generally like them, so they can afford to take that risk.) Best case: some actual influencers take them up on their offer and generate lots of influence about how great these phones are. And even if very little of that happens, early adopters (i.e. people who've heard of Klout in the first place) are likely to hear about the promotion, and generating even a little buzz among early adopters is a good thing for them. And for Klout, having sign up and climb leaderboard = might get free stuff can only be a good thing.