...? Companies, by definition, can only be thriving when people are spending money with them. By definition, a bad economy means people aren't spending much mo

...? Companies, by definition, can only be thriving when people are spending money with them. By definition, a bad economy means people aren't spending much money. Specific sectors may do well during recessions. I knew of a business that used to publish bankruptcy notices for attorneys. A recession meant doubling their sales. But it's necessarily impossible that every business can be "anti-fragile".