If consumers know which products have more microplastics and are able to avoid them, it'll produce market forces that encourage businesses to reduce the micropl

If consumers know which products have more microplastics and are able to avoid them, it'll produce market forces that encourage businesses to reduce the microplastics in their products. The free market doesn't always move in the right direction, but in this case aligning the incentives could really help -- if we don't even know which products to avoid, there's no chance of market forces helping to push businesses in the right direction.