If they are unregulated then it isn't a crime until it is a crime, and in this case, by then far too late to sort out. Even when it does go wrong, there still

If they are unregulated then it isn't a crime until it is a crime, and in this case, by then far too late to sort out. Even when it does go wrong, there still might not be a crime any more serious than being an idiot, obviously would be different if the company misrepresents itself for gain, which would be fraud. I suspect that many of these people genuinely believe their own hype, which is how they convince others to buy into it.