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How is their list public? I don't know what you mean, but I would be interested to know more. I wouldn't think they would be allowed to make their list public.
by ForrestN 15y ago
How is their list public? I don't know what you mean, but I would be interested to know more. I wouldn't think they would be allowed to make their list public.
They don't need a "monopoly" any more than Amazon does; they just need to be the go-to place that therefor gets the broadest range of good deals, has the most relationships, the biggest list, etc.
people can comparison shop to an extent, but so what. Again, I can look at ecommerce sites besides Amazon. But as they grew and became synonymous with their category, more and more reasons not to waste time elsewhere stacked up. Who knows if Groupon Now or Products or whatever else will be successful, but it seems like they are spending a lot of time and energy building stuff to make it harder to compete with them, yet at the same time being attacked for not being profitable enough yet.
- wnight 15y agoTheir specific mailing list isn't public, but the list of their customers is, inherently, and anyone can call and ask for the person in charge of coupons. And it's not an either-or thing, so it's a trivial sale. Businesses will offer better deals through companies that cost less to use. Groupon's cut limits how good the deal can be for the customer, and is money that could be spent on more effective targeted advertising. Groupon is actually harder to use than traditional coupons, for business and consumer. With traditional coupons you take it in, or print it, or take a picture of it, and present it for your reward. With Groupon you have to put out money up front and businesses don't get it till later. Good for Groupon, not at all useful for anyone else. Buying a TV from amazon is a different type of purchase than buying a coupon, especially because many coupons are free. Coupon shoppers will subscribe to any list they see that offers a good deal. They aren't being attacked for not being profitable, they're being attacked for valuing themselves at over eleven billion dollars despite not having been out of the red, let alone healthily in the black. Their value, considered rationally, is what it would cost to technically recreate them, plus the value in their name and customer list. The later is available, the former is in the ballpark of $300K-$2M, and their name isn't worth $11 billion no matter how you look at it.