3 ms·

Surely, if it's that difficult to send out your marketing emails, maybe people don't want to get marketing emails?

• 867-5309 4y ago
  this also applies to subscribers and those who need to see your emails
• dmje 4y ago
  Both halves of your sentence work but collectively the logic you've inferred is questionable...
  • jevgeni 4y ago
    If you need to go through a huge checklist of things to do to differentiate yourself from spam, then guess what?...
    • Godel_unicode 4y ago
      The spam problem has gotten really bad and therefore everyone no matter their circumstances needs to bend over backwards to prove they're not spam?
      • ismaelyws 4y ago
        Kind of, yes. From how I understand it, Authentication (SPF, DKIM, DMARC, PTR, et) and Reputation (Good domain & IP score) just informs ESPs that you're who you say you are and you're not abusing their network.
      • _glsb 4y ago
        That problem is easily solved with client-side whitelists (ala hey.com). However, that would also mean the death of all "legitimate" marketing emails. All the hoops you have to jump through are there either as a form of identity validation (which is fair) or because the industry wants to allow SOME unsolicited emails through.
        • Godel_unicode 4y ago
          How many normal people do you know who use hey? People hate making lists, they won't do it. Then they'll lose their minds when their banks fraud department can't reach them, or they find out they didn't get the job because the recruiter couldn't email them, or... Then there's the fact that a lot of people sign up for a lot of bacon, then get angry about receiving it.
          • ismaelyws 4y ago
            very good point.
        • ismaelyws 4y ago
          I haven't tried out hey.com yet. Does it mean I have to fill out some form or captcha in order to send someone an email? Or they would need to "approve" me first?
          • jevgeni 4y ago
            No. Each time you get an email from a new email address, you screen it and say if you want it in your inbox or somewhere else (spam, or transactional emails, or whatever), or you just don't want to receive it. That way your inbox is only reserved for emails from people you know or accept.
            • ismaelyws 4y ago
              got it, ok.
• lbriner 4y ago
  The problem is that you don't need a large percentage of your target to not want them and "report spam" even if it is literally the opposite, then your whole brand suffers. A lot of the tricky stuff is trying to make the email seem unobtrusive and make the opt-out clear so that if people don't want them, they opt-out instead of reporting spam but a lot of marketing teams still think size of audience is all important rather than quality and don't want their list size to go down by offering easy opt-outs.
  • Nextgrid 4y ago
    If there's any opportunity for someone to take offense and press "report spam" then err on the side of caution and don't send it without prior explicit opt-in that is difficult enough to not be doable by accident (so no pre-ticked checkboxes).