Hero worship exists as a powerful evolutionary parasite, designed to extract submission from a competing male from within your tribe. If a member of your tribe

Hero worship exists as a powerful evolutionary parasite, designed to extract submission from a competing male from within your tribe. If a member of your tribe is climbing the totem pole rapidly, you can either let him by or challenge him. If you challenge him, you need to believe that you are better. This is risky, since objectively measuring human ability has proven difficult even to this day. Thus, personality cults emerge whose purpose is to make one seem superhuman with wild stories, and discourage potential challengers. Whoever has the strongest personality cult wins the status challenge, and moves up. The one who submits to the personality cult without challenge preserves his status relative to others, and is not removed from the totem pole. Competence is a necessary, but not sufficient, trait to reach the top. There are a great many people in the world more competent than Jeff Bezos. They do however, lack the cult of personality and thus are not at the top of their own totem poles. The lack of personality cults in Microsoft and Facebook is the reason why they always receive bad press for not having "visionary leaders" or "creative energy". This is all code speak for the fact that employees do not fear the personalities of Zuckerberg and Gates (and Allen), so they have less respect for the company and thus believe it is not a place worth working for as they'd rather not "work under an equal". Simply put, Zuck and Gates did not cultivate their personality cults enough for the average employee to fear AND respect them as a superhuman CEO demigod. And they pay the price to this day by being on the receiving end of slightly veiled slander at their abilities and thus, their right to rule. I wonder how many people realize this as they read about Steve Jobs, the tech CEO who should have been a politician.