Another related point is that "best" is often a matter a perspective and personal conditions. The right thing at the wrong time doesn't help, but the wrong thin

Another related point is that "best" is often a matter a perspective and personal conditions. The right thing at the wrong time doesn't help, but the wrong thing at the right time might still be helpful. We also rarely ever find the best by what's popular or well-known. "Best at marketing" doesn't always correlate with other factors!