I think you shouldn't be concerned about drop-off unless your demo is asinine and patronizing. Anyone actually interested in your product will happily sit throu

I think you shouldn't be concerned about drop-off unless your demo is asinine and patronizing. Anyone actually interested in your product will happily sit through a demonstration, and if they won't, do you think they would actually convert to paying customers? Casual interest is unlikely to be valuable for your business, so maybe you shouldn't be too concerned with friction. Honestly, looking over your site, I think you can probably afford to be highly targeted and personal with your sales and registration procedures.