>"I definitely think there's an advertising bubble and it's popping." Isn't online advertising mostly just two companies though - FB and Google? And they have

>"I definitely think there's an advertising bubble and it's popping." Isn't online advertising mostly just two companies though - FB and Google? And they have very deep pockets no? Or did you mean more that there's an ad tech bubble? >"Lots of startups' "business model" is "growth and engagement" - pump up user and "engagement" numbers and VCs will throw money at you, and maybe you even get a bigger sucker that outright buys you out. Spend all that money on advertising & marketing to keep these "engagement" numbers going up, all while having no actual product users pay for." I believe this is what the article referred to as "capital as a strategy."